The Process

Design Challenge: "How might we inspire a sense of environmental responsibility and appreciation for native ecosystems amongst beachgoers?"

Growing up along the California coast, my partner Annie and I had the opportunity to lead and participate in beach cleanups. We noticed a disconnect in visitors’ enjoyment of the beach and their responsibility to preserve the fragile ecosystems that make them possible. Rather than shaming them, we sought to inspire them by highlighting the native wildlife they would be protecting by acting responsibly. By creating an in-your-face art installation, we could involve community members in our process and create a long lasting reminder to “protect what you love.”

During the prototyping phase, we generated a range of low-resolution design drafts to explore various possibilities. We actively sought input and feedback from diverse stakeholders, including city council members, environmental experts, and potential users (beachgoers). As the designated mural designer, I guided our creative journey, progressing from the initial mood board to a rudimentary sketch, and finally, crafting a comprehensive and intricate design using Adobe Illustrator.

Working with City Council

To gain approval to use the retaining wall we were hoping to transform, we embarked on a several month long journey with the Pacifica City Council. Our efforts included a series of meetings with the Beautification Advisory Committee and the Mural and Public Art Subcommittee, where we presented our plans and designs and received feedback. We also hosted a public hearing that was open to the general public, actively seeking their support and engagement in our mission.

Despite our extensive planning, we encountered several unexpected challenges during the painting process. Adaptability and on-the-spot learning proved to be crucial as we navigated unanticipated obstacles, such as a nationwide shortage of paint cans, which led to delays in paint deliveries.

Our determination and openness to learning enabled us to engage a diverse group of 50 volunteers spanning various age groups over the course of our two-week painting initiative. We organized special paint days for Design Tech High School students, Pacific Beach Coalition members, and members of the Ocean Protection Club. Additionally, we welcomed passersby who were curious about the project, fostering a sense of community involvement and collaboration in our efforts.